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Creative Halloween Ideas to Enliven Your Social Media


October is about monsters, mummies, and marketing. Americans love Halloween and it’s not just about kids and trick-or-treating. According to a study by the National Retail Federation, 68% of households plan to celebrate Halloween and spending is expected to reach nearly $9 billion.

Brands should use this season to bring magic, mystery, and make-believe to their marketing. But it’s mid-October you say? It’s not too late. That’s one of the wonderful things about social media: you can build on your current content and elevate it to Tim Burton-fantasy levels.

Here are 5 creative Halloween-themed ideas for your social media:

1. Show a behind-the-scenes look at your process. Ice creamery Salt and Straw mixes Halloween candy favorites with homemade goodness to show how they make their batches of ice cream.

2. It’s all about the (spooky) benefits. Lush cosmetics uses Halloween to creatively showcase how their products can help soothe rough skin. The brand takes advantage of the “holiday” to cast their exfoliant scrubs in a hauntingly new light.

3. Release a new product. Take a cue from an industry that can quickly innovate—Krispy Kreme Doughnuts with their “monster batch” donuts creates a sense of urgency with a limited-time offer.

4. Create a challenge. As in the case of @IGLibraries with their #SpineTingling meme. The New York Public Library joined the challenge and promoted the ghoulish tales in their digital library.

5. Involve your tribe. In 2017, REI merged Halloween with the great outdoors and created “Halloween Outside.” The social media campaign involved their followers by asking them to participate in outdoor activities in their costumes and tag #OptOutside to increase the brand’s visibility.

Halloween is the best excuse for stretching your creativity, trying something new, and giving your audience a different (or perhaps darker) view of your company. So take a stab (or a howl or a screech) at a creepy kind of social media post this month. You might find it turns out to be a treat for some delighted new followers.


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