The Marvelous Marketer: Do You Communicate...or Capitulate?
The boss has an idea. And you’re the one she wants to execute it.
Although the boss is excited by her idea, it’s an extra project for which you have neither the bandwidth nor the budget. It’s a typical workplace scenario—and delicate to navigate.
If you have a marketing plan in place, detailing your goals and milestones, then you have the back-up you need to explain to your boss what your current priorities are and whether the project fits with the overall plan. You can refer to your budget and explain whether you can afford the extra help you’ll need to discharge the project.
Let’s say either your boss dismisses the annual plan and objectives or she insists this new project becomes a priority. So what do you do? You make it work! And, if you’re a marvelous marketer, you’re not without resources.
In order to do the project, you are going to need help and in order to pay for the help, you’re going to need more budget. How do you manage these two challenges?
This is where the marvelous marketer’s communication gets activated. Seek out those who have a stake in the priorities you’ve set who can speak to the importance of what you’re working on now and why extra work needs to be outsourced. Once you’ve clarified what you need to focus on, ask those allies to join you and your boss in a meeting to discuss your progress. Here is where you and your colleague can justify why help is necessary.
As you’re building your internal campaign, start vetting a few options for additional support. Have at least three alternatives to present along with the pros and cons of each option.
Let’s face it: there’s only so much time in the day. New priorities and projects will emerge all the time. Improve your ability to respond to the shifting landscape with resources in your back pocket. Keep your poise and communicate your plans—and you’ll find a navigable way forward.