3 Ways to Rock Giving Tuesday
Updated: Nov 15, 2019
Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday. After six years, philanthropy’s digital day of giving, Giving Tuesday, ($274 Million raised in 2017) bookends Thanksigivng weekend’s traditional frenzy of shopping.
By the time Giving Tuesday arrives, people are motivated to turn their attention to giving back and supporting worthy nonprofit organizations. It’s time to get started on your #GivingTuesday campaign and excite potential donors to join your organization. We’re sharing our top three strategies for a successful campaign - while there could be many more that your nonprofit utilizes, we recommend starting with a manageable 3!
Create a goal
Create a fundraising goal that matches your needs and one that you will likely meet. Do you usually raise $10,000 in December? Go big and set a goal 10% to 15% higher. Let your supporters know how to get involved. Donors and friends will embrace the goals you set if you involve them. So...
Rally your current supporters
They’ve already given their time and money to your organization. They know you; they like you--they’re your donors and volunteers. Now is the perfect time to ask them to act on your behalf. Ask for feedback on your goals; ask them to share your #GivingTuesday campaign with their friends and family. They’ll be thrilled that you asked.
Make sure you plan how to best support your donors with images, social media posts, and email templates. Make it as easy as copying and pasting. They’ll appreciate your planning and organization. But don’t forget to…
Make it fun
Philanthropy can be serious, way too serious sometimes. No matter what your cause, you can always find a way to have fun and make people feel good. We’re brimming with ideas on how to bring the fun this #GivingTuesday:
Raising funds for your local youth camp? Post videos of camp songs, campfire recipes, or former campers’ favorite memories.
Feeling like your cause needs some momentum? Try a #GivingTipsTuesday user-generated campaign: ask your social media followers to contribute their tips having to do with your cause or offer examples of your own every hour.
Are you raising funds for a local radio station? Give hourly updates on your fundraising progress along with a “name that song” contest. (Donors for that hour are automatically entered into the drawing along with those that enter the contest.)