Love Bomb Your Customers
Even though it’s only September, at Socialista we're already thinking about the end of the year. We're helping our clients plan out their busy seasons (Black Friday, anyone?) and thinking about our own end-of-year to-dos. One big miss from businesses? Saying "thank you" to your clients and customers.
Let your clients and customers know how important they are to you and your business. Here are three things you can do to say "thank you" and throw a love bomb to your clients.
Send a thank-you note telling them they are awesome. How many handwritten thank-you notes do you get in the mail? It's safe to presume, not many. So take one hour and write cards to your top 10 customers. Keep it short and personal. If you’re short on time, our next-best recommendation is to use a service like https://www.postable.com/ so your customers can feel that appreciation today!
Visit with your clients and get out of the office. It’s so easy to get caught up in running a business that we often forget about the human connection. Having face-to-face time is especially important if your work is professional services-related. Think of it as building a long-term relationship with a good friend, which takes time and effort. It can be as simple as an early morning breakfast, a walk around the lake, or asking them to go with you to a networking or chamber event.
Give them the spotlight by posting about them on social media. Giving them this type of exposure is especially helpful for B2B businesses. Let's say you're an executive coach for the tech industry. Share one of your tech clients' updates on your social media account to give them exposure and thank them for working with you.
There are tons of ways to say “thank you” to your customers. Start with these three, and you are off to a great start. Be Authentic. Be Thoughtful. Be Grateful.