You’ve built a popular Facebook business page with valuable social media content. Customers are sharing and commenting on your posts. Now...

Three lines of text. That’s all you get on Facebook’s newsfeed and you have to make them count. While strong images and video in business...

There are more active users on Facebook than ever before. Are you leveraging all the platform’s features in order to be as visible, engag...

The best way to stay both consistent with your marketing strategy and flexible enough to meet changing needs is by establishing a process.

Make your social media efforts consistent, valuable, and reflective of your brand’s best with this practical guideline.

Here are three ways to keep your thinking clear and your task management organized in 2020.

GivingTuesday, on Dec. 3, closes out days of frenzied shopping unleashed by Black Friday and Cyber Monday. It’s a day when people across ...

If you want to attract more customers, the holidays are a perfect time to show your spirit, help acquaint your audience with your busines...

October is about monsters, mummies, and marketing. Americans love Halloween and it’s not just about kids and trick-or-treating. According...

Today, successful brands speak to consumers in ways that connect to their values and their communities. To make an emotionally resonant a...

As the head of marketing, you have no less than 12 running projects and one shrinking budget to last through the end of the year. And the...

In local advertising, there is a titanic battle between Yelp, Facebook Local, Instagram, and Google My Business. These dominant search-an...

The boss has an idea. And you’re the one she wants to execute it. Although the boss is excited by her idea, it’s an extra project for whi...

As marketers, there are quirks and inconveniences to the technology we’re all familiar with. Who hasn’t pulled out a few hairs trying to ...

Lots of lead generation advice recommends flooding social media channels with content, infographics, and creative videos. The more you pu...

Today Google announced plans to eat Amazon and Facebook for lunch. At its marketing summit in San Francisco, Google rolled out plans for ...

Reason #1: Social Media is marketing, sales, customer service, research, and the list goes on. It’s customer relations too, because your ...

Process. Could there be a more ambiguously sinister word in the English language? In my mind, its cold, bland character is synonymous wit...

Common marketing practice says Facebook is the social media platform advertisers can’t do without. In the 3rd quarter of 2018, the platfo...

We strive for every marketing campaign to result in these “3 Es.” Effective. Efficient. Established. Effective in meeting marketing goals...